451 ChangeWave Research has been tracking smartphone buying intentions for the past four years. Apple has seen a steady increase of purchase intentions from the 30%s in the 2008/2009 timeframe to the 40%s in 2010/2011 to the 50%s in 2012. With every new iPhone starting with the 4 the iPhone purchase intention has been higher than the previous version. However, the dropoff one quarter after a new iPhone has been introduced has been the greatest for the iPhone 5 with a 19 point drop vs. 11 points for the 4S, 13 points for the 4 and 8 points for the 3GS.
While Apple still has almost a 2.5x higher purchase intention vs. Samsung (50% vs. 21%) Samsung’s result was even greater in the December quarter than the June quarter when the Galaxy SIII became available (21% vs. 19%). Also the percentage of people who are planning on purchasing Samsung has increased over 4x from just 5% in the September 2011 quarter to 21% in the December 2012 quarter.
While it is not too surprising another interesting result is to look at the combined Apple and Samsung intentions. This is an indication that it will be harder for Nokia, Microsoft, RIM or another smartphone player to make major inroads in the North America market.
Source: ChangeWave Research. Survey of 4,061 primarily of North America respondents.
Disclosure: My family and I own Apple
0 commentaires:
Enregistrer un commentaire